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Microban added to William Lomas Ranges
Release date: June 2002
Client: Ryalux Carpets
Title: Microban added to William Lomas Ranges
The popular Devonshire Twist range from William Lomas Carpets is being re-launched with new colours and added benefits. As part of the FamilyCare programme, new Devonshire Twist now incorporates Microban", the innovative antibacterial system that prevents the growth of harmful bacteria, and Teflon carpet protection. Already used by major household brands including Sainsbury's, Debenhams and Woolworths, William Lomas are the first carpet company to embrace the new Microban" technology.
The complete palette of 76 colours is refreshed with 24 new shades available in two qualities, Super and Super Deluxe. In addition the package is enhanced with 24 colours from the new Chatsworth Classics range with Microban", available in 'Superb' quality.
Made with a resilient blend of 80% British wool (including wool from the Chatsworth Estate) 10% nylon and 10% polyester 'Wool-loc' fibre, Devonshire Twist and Chatsworth Classics are supported by a comprehensive marketing campaign which includes samples, colour and picture boards and literature containing full details of Microban".