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Pownall's Pal scores top of the poll once again
An online survey has revealed that Bagpuss, the lovable floppy toy cat that appears on Pownall's Comfort range point-of-sale material, is the favourite children's TV animal of all time.
Ahead of Winnie the Pooh and Paddington Bear, this is Bagpuss' second poll-topping venture having already secured the most popular children's TV character of all-time and is testament to Pownall's decision to use the character to entice consumers.
"The fact that nostalgic brands feature so heavily in the top 10 is a testament to the strong relationships viewers form with characters from their childhood," comments Ceri Murray, Associate Publisher, CBeebies Animal magazine, who conducted the online poll.
The Comfort range offers three qualities - Simply (32oz), Easy (40oz) and Extra (55oz) - in 30 room warming shades ranging from butterscotch through to chocolate fondue. A hit among householders for its great colours and wool-rich blend, Comfort's Bagpuss imagery serves as an enticement to come in-store as David Neville, Product Manager, Pownall Carpets explains:
"Retailers battle to get potential purchasers into the store and amongst a sea of beige and neutral swatches in the shop window, the Bagpuss imagery certainly catches the attention and may even cause the ardent fan to stop dead in their tracks and remember their childhood!
"Apart from this initial impact, the effect of the Bagpuss imagery is two-fold. Firstly, with Bagpuss a world-famous character, homeowners will immediately associate the Comfort collection and Pownall name with quality - ideal for reinforcing the durability and value of the range. Secondly, with Bagpuss tied to strong comforting childhood emotions, the point-of-sale material immediately warms consumers to the Comfort range - great for securing the sale."
With a Next Day Sample Delivery Service and four and five-metre width options, Pownall Comfort and Bagpuss really do hit the mark.